An instant feedback system making readers interactive!

Today’s consumers are overwhelmed and overloaded with information, so when they browse through publications, they demand relevant, current information in small bites. They are also demanding to have “their say” in all matters, ranging from products that are cool, to opinions on any subject currently in the news – they are interactive!

AD+MORE is a product for advertisers to make their ads interactive and for publishers to obtain feedback from their readership. It consists of a drop-in box that is placed into an existing advert with a call-to-action, eg text-for-info, text-to-win or a survey that is included in the publication. Readers can respond to the advert or survey via a text message and receive an immediate response. Utilising Touchwork’s secure computer infrastructure, data is captured, processed and response rates and other relevant data is shared with the advertiser and/or publisher on a secure automated website.

How it works

Publishers offer their advertisers AD+MORE, an add-on product to the advertisement that are currently being run in the publication:

• AD+MORE consists of a drop-in box to be placed into the existing advert
• Advert reader can respond to the advert via a SMS/text message
• The reader receives an immediate reply to their message
• The data is captured, processed and response rates and other relevant demographic data is shared with the advertiser through a secure automated website
• All utilising Touchwork’s secure computer infrastructure

>> Benefits to using the solution