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Last Updated on Tuesday, 21 July 2009 10:09 Written by Administrator Tuesday, 30 June 2009 14:28 RETAIL SCORE is a marketplace intelligence system that measures the execution of channel marketing strategies at the point of purchase. It allows brand owners to measure and track a brand’s presence in this important retail space, using a technology that we all carry around with us, the cellphone.
Strategic decision-making processes rely on accurate and timely data. RETAIL SCORE provides the tools to simplify this process while significantly reducing costs. It can replace paper-based and outsourced retail audits without the need for investing in expensive hardware.
1. In-Store Compliance Module - collection and reporting of merchandising and pricing data 2. Promotional Compliance Module - promotional execution in the retail space
In both applications the data collection tools and reporting processes make the information available in real-time for immediate decision-making capabilities.
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